About Us

St& is more than a clothing brand — it’s a statement. Founded by sisters, we created St& for the those around us: bold, real, unapologetically themselves. Our pieces are made to fit your life, your values, and your vibe — not the other way around. From bold silhouettes to daring details, St& stands for self-expression, not fast trends. It’s fashion for our friends, our family — and you

Vision

To redefine fashion as a tool for fearless self-expression, empowering individuals to wear their truth with pride — bold, unapologetic, and free from fast fashion’s limits.

Mission

To create bold, purpose-driven fashion that celebrates individuality and brings real people together through style and self-expression.

Goals

To empower self-expression through bold, meaningful fashion while building a conscious, connected community that values authenticity over trends.

This episode introduces the story behind the brand — how it started, what it stands for, and the vision driving it forward. The founders share their inspiration and commitment to creating fashion that celebrates individuality, self-expression, and real connection.